Matthew Roche pointed out that Google is recognized by brand professionals as the most influential brand worldwide and Honda apparently wants to find out if this is true - even when it comes to selling used cars. Search for “Honda Used Car” on Google and click on the first sponsored ad.
Honda is hosting the page, honda.googlepages.com, on GooglePages. The predominant brand is not a beautiful Honda car, its the Google logo. And note the messaging… Google [search box]… [H] Certified Used Cars? Congratulations to Honda on an ingenious marketing idea! And the implementation of Google maps is smooth, simple and very useful! Someone at Honda needs a pat on the back.
Very interesting post. The last time I looked at this page it was taken down. I wonder why…maybe Google never planned to send the message that they sponsor honda..